Copywriting Portfolio

Kensington Cat and Dog Home- Spec Ad

One of a website's most commonly visited pages is the "About Us" page. Being one of the first pages viewed by visitors, the right words can build trust, encourage donations, or drive sales. Tasked with developing an About Us page for an imaginary animal shelter, I took an extra creative swing at it. Most people have had livestock or pets, and I created this piece to resonate with pet owners regardless of what type of animal or pet they raised.

In addition to the "About Us" page, a pop-up was created to entice subscribers to the shelter's newsletter. See below for the pop-up asking visitors to be "Paw Pals" and requesting they sign up: "Sit! Stay! Click!"

Pure Impact Boxing Gym-
Spec Ad

The Pure Impact Boxing Gym is an imaginary company. This spec ad was created to showcase creative writing skills that can be used for copy needs. Anticipating rival gyms in the city, this ad was made to stand out, given the appearance of an authentic boxing gym and gratifiying workout.

Green Gardens
Spec Ad

Tasked with creating a broadsheet for subdivision construction, I collaborated with a graphic designer. Given my construction experience, this particular project from my training interested me immediately. I drafted a few copy documents, and we discussed sketches. A first draft was completed, and we revised it until we were satisfied with the result.

Our commitment to this project was unwavering as we poured our dedicated efforts into it. After a few weeks of dedicated work, we achieved a significant milestone—the finalization of a document we are truly proud of. We stand by the quality and effectiveness of our delivery, and we are confident it will meet your expectations.

Are you a developer or a real estate agent who needs a copywriter to create a landing page on a website or print ads? Look no further than someone who has worked in construction in previous roles.

St. Lucian Grande
Spec Ad

Through coursework, I was asked to create a travel flyer for Sandals Resorts, and I immediately got to work on the project. Drawing on my knowledge from my geography degree and conducting thorough research, I was able to craft the content and design for the flyer effectively.

To develop the copy for the flyer, I reviewed previous flyers produced by Sandals Resorts. I also conducted some research on the island, the resort itself, and Sandals's website.

TrueYou,
COVERGIRL
Spec Ad

A magazine cover was developed after a graphic designer, and I conducted extensive research. We collaborated and produced three different designs. We settled on this one on the left, as COVERGIRL has shown a model holding a flower in the past.

We enhanced the copy and design to match the headline "Stay True to the Natural You." One of the product's benefits was using reflective pigments to enhance their natural lip shade. While COVERGIRL is a real company, TrueYou is a made-up product.

Real Estate Flyer: Back- Spec Ad

Whether you are selling a big or small property, a business, or a residential property, I can make your real estate notices stand out to potential buyers. By using both sides of the flyer, I can create creative and compelling copy designs.

Note: the real estate agent's name and phone number are entirely made up for this portfolio piece.

Real Estate Flyer: Front- Spec Ad

The housing market has been hot over the past few years. Sellers are competing with several others. Buyers need to choose which offer they will accept. But before this point, it's crucial for potential buyers to stay informed about what is coming onto the market, ensuring they are prepared for the competition.

Note: the real estate agent's name and phone number are entirely made up for this portfolio piece.

Looking for
Content Pieces?

Check my Christian Blog.

My articles focus on biblical articles and advice for men, women, and teens. Articles are free, and subscriptions are not required.

I am the owner and writer of Coffee with the Cross. The content focuses on the Bible and helps explain certain passages and situations that Christians tend to experience.

You can view all of the articles without a subscription if you like. Clicking the button below will open a new tab, leading you to my blog.

The Town of Hudson, Massachusetts, needed educational messaging to explain the difference between stormwater and sewer utility lines. In 2024, an infographic was created and added to the 2023 Annual Consumer Confidence Report (CCR). In June and July 2024, a small card with a link to the CCR was distributed to residents.

A CCR discusses water quality and provides educational opportunities through graphics and general messaging.

Stormwater vs. Sewer-Educational Message

Tell your audience about an important component of your business!

Professional Experience

While transitioning to copywriting, I honed my skills in the environmental sector, diligently overseeing and enforcing environmental regulations. Through extensive experience, I expertly crafted compelling narratives for permit applications and issuances and meticulously prepared reports and documents. In addition, I have written educational materials and local regulations and policies discussing the importance of preserving our sensitive environmental areas and managing vulnerable stormwater infrastructure.

Skills

Get the Message to Your Audience: Copywriting 101

Expertly crafted advertisements cater to the desires and needs of your audience in a way that resonates with them and piques their interest.

Spread the Word About Your Service, Product, or Brand

Would you like to develop a marketing campaign using digital or print ads? Do you have a deadline and need to post an article to your blog or newsletter? I just wanted to let you know that I have you covered.

With over ten years of experience in the environmental and public sectors, I have developed unique skills for crafting language that speaks to any audience.

Pricing

Pricing varies by project scope and type. I apply discounts for package deals and retainer work. See my rates.

"Compelling copywriting relies on a combination of storytelling and truth.
Storytelling engages the audience, while the truth builds trust."

Maeghan Dos Anjos