Copywriting Portfolio

Kensington Cat and Dog Home, About Us Page, & Spalsh Screen

Type: SPEC AD
My Role: Copywriting + UX Copy + Layout + Visual Design

Goal:
Create a warm, informative About Us page and a user-friendly pop-up screen that builds trust, communicates the mission, and increases engagement for an animal rescue organization.

Strategy:
Use conversational storytelling, clarity, and emotionally resonant messaging to highlight the rescue’s purpose and encourage users to explore adoption pages, donate, or sign up for updates.

Description:
I wrote and designed the About Us page and pop-up overlay to improve user experience and present the organization’s mission in a compelling and approachable way. The tone is friendly and community-oriented, helping new visitors immediately understand what the organization does and how they can get involved.

In addition to the "About Us" page, a pop-up was created to entice subscribers to the shelter's newsletter. See below for the pop-up asking visitors to be "Paw Pals" and requesting they sign up: "Sit! Stay! Click!"

Pure Impact Boxing Gym, Direct Mailer

Type: Spec Project
My Role: Copywriting + Graphic Design

Goal (Spec):
Promote a local boxing gym to new members using a high-energy direct mailer designed to increase trial sign-ups and foot traffic.

Strategy:
Use bold headlines, powerful calls-to-action, and motivational language targeted at adults seeking strength, confidence, and community. The postcard uses urgency, benefits, and strong visual hierarchy for fast readability.

Description:
This spec direct mailer shows my ability to write punchy, benefit-driven fitness copy and design a clean, audience-focused layout. It demonstrates understanding of persuasive marketing techniques commonly used by gyms and fitness centers.

Shine and Clean Perfection- Facebook Ad

Type: Client Project
My Role: Facebook Ad Copy + Design

Goal:
Create a simple, scroll-stopping Facebook ad to increase visibility for a local cleaning business.

Strategy:
Focus on clarity, professional tone, and a strong value proposition around cleanliness, trust, and convenience. The ad uses short-form social copy optimized for local service audiences.

Outcome:
The ad helped the business generate 4 immediate likes and 22 new followers. (An infographic I also created supported engagement, though not displayed here.)

Description:
I designed the ad using client-provided photos and crafted copy that emphasized reliability, quality of service, and fast booking through Facebook.

Client Testimony

"If you need pamphlets [ads] or logos for your business, call Maeghan Dos Anjos. She rocks at everything she does.

I highly recommend her."

Pamela Sousa
Owner, Shine and Clean Perfection

Green Gardens
Spec Ad

Type: Spec Project
My Role: Copywriting + Creative Direction (with Graphic Designer)

Goal (Spec):
Develop a newspaper-style ad that promotes sustainable garden services to homeowners seeking eco-friendly solutions.

Strategy:
Use educational, benefit-focused messaging while keeping the tone approachable. Highlight key services, seasonal offers, and environmental responsibility.

Description:
This project demonstrates long-form advertising copy for print, clear hierarchy, and messaging intended for regional publications. Collaborated with a graphic designer to execute a clean, editorial-style layout.

St. Lucian Grande- Brochure

Type: Spec Project
My Role: Copywriting + Visual Design

Goal (Spec):
Promote a luxury Caribbean resort with high-impact brochure copy that highlights amenities, relaxation, romance, and travel appeal.

Strategy:
Use descriptive, sensory-driven language to evoke experience and emotion. The layout supports quick scanning and focuses on the resort’s most attractive features.

Description:
This brochure-style infographic displays my ability to write luxury, hospitality, and tourism copy that balances persuasive messaging with elegant design.

TrueYou,
COVERGIRL- Magazine Cover

Type: Spec Project
My Role: Copywriting (with Graphic Designer)

Goal (Spec):
Create bold, on-brand headline and tagline copy for a beauty magazine cover mockup promoting COVERGIRL’s TrueYou lipstick line.

Strategy:
Use memorable, empowering, identity-focused language positioned for women ages 18–35. Emphasize self-expression, color vibrancy, and beauty confidence.

Description:
This project highlights my skill in crafting concise, punchy magazine cover–style copy with commercial appeal. Focused on rhythm, brevity, and strong branding.

Real Estate Flyer: Back- Spec Ad

Real Estate Flyer: Front- Direct Mailer

Goal (Spec):
Create a neighborhood-targeted real estate mailer that promotes new listings and encourages potential sellers to contact an agent.

Strategy:
Use trust-building language, community awareness phrasing, and gentle urgency. Headlines focus on market activity and opportunity.

Description:
This piece showcases real estate marketing skills including homeowner-centered messaging, neighborhood expertise phrasing, and clear CTAs for inquiries.

Looking for
Content Pieces?

Check my Christian Blog.

My articles focus on biblical articles and advice for men, women, and teens. Articles are free, and subscriptions are not required.

Type: Content Writing Collection
My Role: Long-Form Writing + Storytelling + Faith-Based Content + Blog Strategy

Goal:
Showcase my ability to write meaningful, educational, and inspirational long-form content for audiences seeking encouragement, clarity, and biblical understanding—while demonstrating my versatility beyond short-form copy.

Strategy:
Present a curated selection of my devotional and faith-centered blog posts hosted on Coffee With the Cross, highlighting clarity, accessibility, warmth, and scriptural depth. The goal is to demonstrate mastery of:

• tone adaptation

• audience empathy

• storytelling

• teaching through narrative

• long-form formatting
  

Description:
This section links directly to my ongoing content platform, Coffee With the Cross, where I publish devotionals, biblical explanations, and spiritual reflection pieces. It serves as a live portfolio of my content writing ability, showing consistency, emotional resonance, and theological clarity.

This collection demonstrates:

• blog writing

• devotional writing

• faith-based communication

• educational writing

• long-form storytelling

• tone & voice versatility

• clear, compassionate messaging

Type: Government/Environmental Client Project
My Role: Copywriting + Layout + Design

Goal:
Provide clear, public-facing educational messaging explaining the difference between stormwater and sewer systems for inclusion in a Town’s Consumer Confidence Report (CCR) and homeowner mailings.

Strategy:
Use simple, accessible language and clean layout to educate residents in a quick, visually engaging format. Tone is clear, accurate, and civic-oriented.

Description:
This piece demonstrates my ability to write technical information for a general audience. It was distributed as part of a town-wide CCR mailing to all property owners.

Stormwater vs. Sewer-Educational Message

I was informed that one of the staff was so impressed with this graphic that he was concerned that no one would read the other parts of the Consumer Confidence Report.

Professional Experience

While transitioning to copywriting, I honed my skills in the environmental sector, diligently overseeing and enforcing environmental regulations. Through extensive experience, I expertly crafted compelling narratives for permit applications and issuances and meticulously prepared reports and documents. In addition, I have written educational materials and local regulations and policies discussing the importance of preserving our sensitive environmental areas and managing vulnerable stormwater infrastructure.

Skills

Get the Message to Your Audience: Copywriting 101

Expertly crafted advertisements cater to the desires and needs of your audience in a way that resonates with them and piques their interest.

Spread the Word About Your Service, Product, or Brand

Would you like to develop a marketing campaign using digital or print ads? Do you have a deadline and need to post an article to your blog or newsletter? I just wanted to let you know that I have you covered.

With over ten years of experience in the environmental and public sectors, I have developed unique skills for crafting language that speaks to any audience.

Pricing

Pricing varies by project scope and type. I apply discounts for package deals and retainer work. Contact me for your free quote.

"Compelling copywriting relies on a combination of storytelling and truth.
Storytelling engages the audience, while the truth builds trust."

Maeghan Dos Anjos